![]() ![]() For example, we mentioned in the previous section that BB data is unavailable to the average consumer unless they are signed up for the service on their platform. In other words, KBB is a consumer tool rather than an industry tool.Īnother difference is in how people interact with these services. ![]() On the other hand, Black Book focuses on retailers in the marketplace. As we touched on in the introduction, KBB helps private buyers and sellers understand the market value of their car as a base point to formulate a fair and competitive price for their vehicle. Foremost, KBB is focused much more on the consumer level of the market. How is Black Book Different from Blue Book?ĭespite the similar names, the Kelley Blue Book and Black Book are very different in terms of their usage and the type of provided information. In essence, it's an indispensable tool for those in automotive sales and marketing, providing the critical figures they need to formulate vehicle sales strategies. Offers valuations and a host of other services to those working within the automotive sales industry, including trade appraisals, market research and data, depreciation trends, risk assessment, and residual forecasting. This model differs from other popular valuation platforms like KBB, but we'll cover those distinctions later on. Subscribers have to sign up and pay to gain access to this data. Using this information, a dealer can determine a retail price on a used car that will ensure a profit or perhaps set an appealing price that can be boosted by profit-making extras like accessories and financing.īlack Book prices are not readily available for anyone to look up. BB is focused on providing car wholesale and auction values to dealerships. Put simply, a Black Book number is a valuation of a vehicle according to the organization Black Book and based on its own data. Besides their age, the two have other essential distinctions that many don't realize. KBB is the "senior" of the two, founded in 1918, compared to 1955 for Black Book. This comes from many popular publications and listings, including the The way around this problem is for buyers and sellers to have a common pricing reference. As a seller, it's challenging to determine if you're lowballing the car or pricing yourself out of the market. As a buyer, it's hard to know if the vehicle you're looking at is priced fairly. When you're either buying or selling a used car, determining a reasonable price is a frequent stumbling block that people encounter. ![]()
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